VietNet Bridge – Most Vietnamese customers purchase autobile models assembled in Vietnam because they have a lower sale price than equivalent imports. It is often asked why Vietnamese customers still purchase autos assembled in Vietnam, though they regularly complain a lot about these products and rarely praise them. Even so, the high sales of locally-assembled cars have been helping automobile joint ventures live well. A poll organized by Thoi bao Kinh teVietnam (VN Economy) gives the answer. On April 13, Thoi bao Kinh te posted a question to its readers: 「Why do you purchase locally assembled cars?」 and gave eight possible answers. In a month, the editorial board received 2,635 replies. Fifty percent of the respondents said they purchased domestically assembled cars because 『the prices of the cars is lower than the price of cars entirely manufactured abroad. Five percent said with domestically assembled cars, they can feel more secure with post-sales service. Nine percent preferred domestically assembled cars because they can repair and replace car parts more easily and cheaply. Two percent explained that if they purchase domestically assembled cars, they can easily contact manufacturers if there are any problems. Meanwhile, four percent believe that the locally assembled cars have been adapted to fit the conditions in Vietnam. Five percent said that many models have proven to be not inferior to the quality of import products. The sales price is by far the most important factor Though it was anticipated that the survey would show that many people purchase domestically assembled cars because of their lower cost, the high percentage of readers (50%) who said they were most influenced by price was still a surprise to many people. That explains why Vietnamese customers, though rating 『imported』 cars as 『better,』 still purchase the domestically assembled products. Even if it is clear that import products have better quality and better design than the vehicles assembled here, these factors do not overcome the price factor for the majority of car customers. Domestic automobile manufacturers, who well understand their advantages, have been using the advantages to boost up sales. In early 2009, Vidamco launched a diesel engine version of the Chevrolet Captiva, but it did not announce the sales price. Analysts intuited that Vidamco did not announce the sales price at the launching becauseToyota』s Fortuner, a competitor of the Captiva, was also about to be launched to the market Only at the end of February, when Toyota launched its Fortuner, did Vidamco announce a sales price for Captiva which closely matched its rival』s price. It was quite a surprise that 13 percent of respondents said they purchase domestically assembled cars because they want to support local automobile industry. Experts pointed out that the support by domestic consumers is a very big advantage for the development of the automobile industry. In the last 50 years, the South Korean automobile industry jumped from nowhere to the 5th position on the world』s automobile map. And a very important reason for this was the support of South Korean consumers for locally made products. From the early 1960』s, when the South Korean automobile industry began taking shape, to now, South Koreans have inclined to choose Korean-made cars. VietNet/TBKTV | 
發表於 2009-10-15 13:38:24
發表於 2009-10-15 14:01:24
