让我们支持埃塞俄比亚民族工业！

in the April/May of FOOTWEAR PLUS magazine on pg 22/23 soleRebels luxe elite proudly went head to head with NORTH FACE .

[we are doubly proud to note that soleRebels is the 1st developing world brand to ever be featured in a major footwear industry publication . ]

http://footwearplusmagazine.epubxpress.com

[]ars Sutoria magazine features soleRebels in a story titled roots,culture and tyres

ars Sutoria the leading Italian magazine for shoe designers and manufacturers feautured an article on soleRebels in the Lineapelle 2009 international leather exhibition edition Ars Sutoria issue.

http://www.arsarpel.it/arsarpel/?q=arssutoria_magazines# Click on the April 2009 edition

[] TreeHUGGER recently gave a GREAT shout out to soleRebels
SoleRebels: Fair Trade, Eco-Friendly Shoes With Plenty of Soul

[]Rebels With A Cause :the april 2009 edition of Footwear News , the largest footwear trade magazine and a part of Women』s Wear Daily , "the fashion bible " , has a nice feature about soleRebels in their GREEN PICKS section in BOTH print their edition and online editions!
http://www.wwd.com/footwear-news/green-picks-solerebels-rothbury-festival-2109043

[] chosen africas #1 COOLEST FAIR TRADE BRAND by DISCOVERY CHANNEL presenter Summer Rayne Oakes on the HUFFINGTON POST
http://www.huffingtonpost.com/summer-rayne-oakes/the-top-10-coolest-africa_b_165578.html

[]leading vacation magazine ENDLESS VACTION featured us in their Prime going to the beach edition Beach-Proof Yourself

[] world changing magazine editor Sarah Rich profiled soleRebels alongside TOM』S shoes
http://www.worldchanging.com/archives/006569.html

[] Lucy Sigel in The Guardian Newspaper gave us a very nice shout out in her Christmas gift guide http://www.guardian.co.uk/lifeandstyle/2008/dec/07/christmas-gift-ideas-present-shopping

[]tadias magazine
SoleRebels: Eco Ethical Fashion From Ethiopia

soleRebels was just featured in the the Kansas City Star
bringing the soleRebels vibe to the GREAT MIDWEST of the USA !!! click below
Designers are weaving globe-trotting glamour into their collections

[] Social enterprise magazine , one of the UK』s leading magazines covering social entrepreneurs, asked Bethlehem to contribute a piece on soleRebels
http://www.socialenterprisemag.co.uk/sem/tradingplace/detail/index.asp?id=865

[] Addis Connexion magazine has a great feature + a full article and interview with founder bethlehem tilahun alemu
Business Model with Sole

penkyamp · 發表於 2009-10-11 16:55:33

我是这样想的：
1）非洲国家和其他第三世界国家作为西方嬉皮士，环保主义者，新左派愤愤鼎力支持的小手工制品，小农作物的出口国已久了。但是像 SoleRebels 这样的非洲废城手工作坊，能通过新式的现代网页向发达各国广销的，我还是首例见到。

2）哪个营销创意精英，如果能够把 SoleRebels 搞大，就必能成就第二个「红牛」。众所周知，「红牛」本来是泰国的一个作坊生产的保健品。真正把「红牛」打造成国际冷饮流行品牌的，是一个奥地利冒险家。这种冒险家，其实不少，美国当初卖南斯拉夫 Yugo 车的，英国的 Richard Branson，就是这类人。

3）把埃塞俄比亚搞成东非小虎，那世界是更加资本主义了，还是更加社会主义了？要知道，我们时阳教徒只是为人文主义的复兴寻借口。什么世界音乐，绿色农业咖啡，抱抱团，都可以用「创造新的天堂」为借口来搞。真是不是能搞出天堂来，真的不知道。最终，我们是否在完一个危险的游戏：在批判消费主义的同时，我们成为了虚伪的变相消费主义的辩护者或倡导者？

4）全球化，现在我看来，有两个方向：「北吸型」和「南进型」。其实我越看，中国和亚洲「世界工厂」国家的产品全速进入发达国家的沃尔玛，是「北吸型」的。究其原因，还是因为发达国家的「北方资本」在吸亚洲工厂国家的劳动力和资源入其消费市场。这种「北吸」的两方交易，必然是一种北方资本造就的讨价还价，其结果，我现在看来，是亚洲工厂国家对北方发达国家社会价值观的附和，和产品中的亚洲工厂成分成为「非品牌」，而产品中的北方发达国家成分成为「品牌」。

而「南进型」，如果 SoleRebels 真的成为南进型的成功典型，那么就会打破北方发达国家垄断产品「品牌」的局面。

当代很多介乎北吸型和南进型的事例，如红牛，如珠江牌钢琴，都没有完全改变北方发达国家垄断产品品牌的局面。

而西方左派愤愤搞的「第三世界环保咖啡」，「亚非拉手工制品」等东西，口头上说是要造就「南进型」的「品牌由南方生产者控制」的典型，其实真正的品牌还是北方发达国家中的「绿色左派愤愤品牌」，大部分的南方生产者，在绿色左派愤愤产品的消费者眼里，只不过是没有脸部特征，没有意志的遥远地方的可怜饥民，就和他们自己城市里的要饭的下岗工人差不多。这，就是我刚才所说的：反消费主义反被消费误的危险。

埃塞俄比亚造鞋的那个工匠，可是一个资本主义者。他造出来的鞋，和越南某血汗工厂里某可怜奴隶民工生产的耐克-沃尔玛牌帆布鞋，没有什么本质的区别。唯一区别是，我知道越南已经被「北吸」了。而埃塞俄比亚呢？我不知道。

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[純水無大礙] 让我们支持埃塞俄比亚民族工业！

让我们支持埃塞俄比亚民族工业！

soleRebels media [] get to know us

Good soles flourish in Ethiopia

le parisien

[]the Los Angeles Times gets into the soleRebels vibe !

[] see soleRebels live in action on the associated press Ethiopia 『fair trade』 shoes taking off

Ethiopian eco Shoes

The US Fair Trade Federation is NOW featuring a great story on soleRebels

soleRebels luxe elite vs.NORTH FACE .

[]ars Sutoria magazine features soleRebels in a story titled roots,culture and tyres

[] TreeHUGGER recently gave a GREAT shout out to soleRebels SoleRebels: Fair Trade, Eco-Friendly Shoes With Plenty of Soul

[] chosen africas #1 COOLEST FAIR TRADE BRAND by DISCOVERY CHANNEL presenter Summer Rayne Oakes on the HUFFINGTON POSThttp://www.huffingtonpost.com/summer-rayne-oakes/the-top-10-coolest-africa_b_165578.html

[]leading vacation magazine ENDLESS VACTION featured us in their Prime going to the beach edition Beach-Proof Yourself

[] world changing magazine editor Sarah Rich profiled soleRebels alongside TOM』S shoeshttp://www.worldchanging.com/archives/006569.html

[] Lucy Sigel in The Guardian Newspaper gave us a very nice shout out in her Christmas gift guide http://www.guardian.co.uk/lifeandstyle/2008/dec/07/christmas-gift-ideas-present-shopping

[]tadias magazineSoleRebels: Eco Ethical Fashion From Ethiopia

soleRebels was just featured in the the Kansas City Star bringing the soleRebels vibe to the GREAT MIDWEST of the USA !!! click belowDesigners are weaving globe-trotting glamour into their collections

[] Social enterprise magazine , one of the UK』s leading magazines covering social entrepreneurs, asked Bethlehem to contribute a piece on soleRebels http://www.socialenterprisemag.co.uk/sem/tradingplace/detail/index.asp?id=865

[] Addis Connexion magazine has a great feature + a full article and interview with founder bethlehem tilahun alemu Business Model with Sole

[] see soleRebels live in action on the associated press
Ethiopia 『fair trade』 shoes taking off