Vorsprung durch Technik(pronounced [ˈfoːɐʃpʁʊŋ dʊɐç ˈtɛçnɪk]), German for Advancement through Technology(or head start through technology), is the main strapline and company ethos for the German car maker Audi. It has been used since the 1970s in Audi advertising campaigns all over the world, after the previous slogan Technik die begeistert (Technology that amazes) was retired.
In the mid 1990s, Audi repositioned itself as the premium brand within the Volkswagen family. MetaDesign was contracted to expand the brand slogan to express the brand value valid at the time - human, leading, visionary, and passionate.
發表於 2009-3-29 14:59:57